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rebelheart takes you on a journey through time, casting you under the spell of the snow-covered mountain realm, glistening in the sunlight, and the alpine chic of bygone days. Many memories from back then and moments from today are subtly interwoven into it.


rebelheart puts a lot of emphasis on a classy finish, inspired by sophisticated Sankt Moritz, a resort steeped in history, and many other exclusive ski destinations in the world.

rebelheart cashmere sweaters are embellished with vintage patches from Sankt Moritz, Verbier, Gstaad, Zermatt, Cortina D’Ampezzo, Courmayeur, Megève, Courchevel, Berchtesgaden, Garmisch-Partenkirchen, Kitzbühel, Lech, Innsbruck, Aspen, Vail and other VIP destinations.

rebelheart exclusively uses original vintage patches, mostly unique pieces that are at least 40 years and in some cases up to 70 years old. They have been meticulously sourced from all over the world.

rebelheart cashmere sweater with beautiful old sgraffiti design. This form of decoration has adorned the venerable houses in the Engadine since the 16th century.

rebelheart cashmere sweater with the self-assured ibex, the symbol of the Grisons, which enchants Switzerland's largest canton with its unique charm.

rebelheart cashmere sweater with the unmistakable Swiss cross, which stands for sublime quality of life and marks a real plus every time.

From Aspen to Zermatt, the jacquard sweater has been keeping skiers cosy in sophisticated winter resorts since the 1960s. Of course, this sweater by rebelheart is also made only from the finest cashmere yarn.

rebelheart was founded in 2020 by Victor Zahn and Tiziana Nicola. Victor Zahn is Creative Director and works on strategy and creation. Tiziana Nicola has worked for Renzo Rosso and Elio Fiorucci, overseeing brand presentation at various events in Italy and New York. She has also run her own fashion boutiques in Alassio, Turin and Milan.

rebelheart sources its cashmere yarn exclusively from the renowned Cariaggi company in Italy. Cariaggi was founded in 1958 and is considered to be the most prestigious spinning mill in the world. It is known for its careful selection of fibres from the Inner Mongolia cashmere goat and its wonderfully pure and natural refining process.

rebelheart cashmere sweaters are exclusively produced in a small but discerning family business in Northern Italy. The company has the highest level of expertise in handling high-quality cashmere products and specialises in sophisticated handicrafts.

At present, rebelheart sweaters can be bought exclusively in St. Moritz, Gstaad, Crans-Montana, Genève and Saint-Tropez.


Via Maistra 28

7500 St. Moritz

+41 81 833 42 69


Mountain Club & Restaurant

Via Engiadina 3

7500 St. Moritz

+41 81 833 40 02


64 Rue Centrale

3963 Crans-Montana

+41 27 480 11 45


5 Rue Robert Céard

1204 Genève

+41 79 855 16 20


16 Rue Joseph Quaranta

83990 Saint-Tropez

+33 06 15 07 07 26


at The Alpina Gstaad

Alpinastrasse 23

3780 Gstaad

+41 76 233 94 65

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